Selena Gomez gets tough, raps in MTV EMAs promo - video

Selena Gomez makes an in-store appearance at Kmart's Philadelphia Market Street store Philadelphia

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Selena Gomez has ditched her clean-cut image to perform an egocentric rap in a light-hearted promo for the 2011 MTV Europe Music Awards.

The Wizards Of Waverly Place star is encouraged by an alter ego with attitude to revel in her hosting role at the Belfast ceremony on November 6.

The pair are then seen launching into a self-congratulatory musical piece, which includes the lyrics: "Who else better than me to be hosting the show, people know who the 'F' I is, I'm a pro."

Watch Selena Gomez's promo for the MTV EMAs below:

Gomez will become the first host in MTV history to lead multi-platform coverage of the EMAs, offering Twitter updates and commentating on the event's official website in addition to her presenting duties.

Coldplay, Jessie J, LMFAO, Snow Patrol and Jason Derulo are among the acts set to perform on! the nig ht.

The MTV EMAs 2011 will be broadcast live from Belfast's Odyssey Arena at 9pm on MTV in the UK.